REELZ — Creator Affiliate Resources
REELZ — Official Affiliate Program

Welcome, Affiliates.

Brand assets, compliance copy, and everything the REELZ affiliate team has prepared for affiliates — all in one place.

About the Brand

REELZ

REELZ is a leading independent television network and streaming platform home to real-life stories, true crime, and celebrity documentaries. Known for hit original series including On Patrol: Live, REELZ reaches over 40 million homes and streams nationwide via REELZ+. Programming covers law enforcement action, American history, and revealing stories about real people — from The Kennedys to Autopsy: The Last Hours Of.

REELZ+ is the network's streaming home — available on major platforms including DIRECTV, DISH, Verizon FiOS, AT&T U-verse, YouTube TV, and at reelzplus.com.

Visit reelz.com →
Brand Identity

What REELZ Stands For

01 / VOICE
Real Lives

REELZ tells real stories about real people — law enforcement, celebrities, historical figures, and everyday Americans caught in extraordinary circumstances.

02 / TONE
Unfiltered

Honest, direct, and without spin. REELZ doesn't editorialize — the facts, the footage, and the people speak for themselves.

03 / CONTENT
True Crime

From COPS Reloaded to Gangsters: America's Most Evil, REELZ is the destination for audiences who want real law enforcement and crime storytelling.

04 / PLATFORM
Live Television

On Patrol: Live airs every Friday and Saturday at 9pm ET/6pm PT — unscripted, unedited, and broadcast as it happens across America.

05 / REACH
Nationwide

40+ million homes on cable, satellite, and streaming — REELZ reaches an audience that values authenticity, real news, and live accountability content.

Creator Toolkit

Everything REELZ Has Prepared for Creators

Campaign-specific direction comes from the REELZ affiliate team. The resources below are for reference and content production.

Brand Assets

Logos & Graphics

Official REELZ logos, channel graphics, and approved imagery cleared for affiliate use. Download what you need directly from the asset folder.

Download Assets →
Watch Free

The Shows

Know the content before you share it. Watch REELZ shows and On Patrol: Live — stream free on REELZ+ with a 7-day trial at reelzplus.com.

Watch on REELZ+ →
TV Schedule

Airtimes & Premieres

On Patrol: Live airs every Friday and Saturday at 9pm ET/6pm PT. Check the full schedule for upcoming episodes and premiere dates to plan your posts.

View Schedule →
Contact

Team Support

Questions, draft approvals, or compliance review — reach the team before you post. They'd rather review content ahead of time than fix it after.

Get Support →
Sample Content

Sample Posts

Examples of the type of affiliate content that performs well for REELZ campaigns. Click any card to load the embed.

Required: Tag the appropriate account per platform on all paid posts. Disclosures must be in the same language as the post and visible within the first 3 seconds of any video. Tagging is a legal disclosure requirement under FTC guidelines.

Compliance

Do's & Don'ts

Do

Include #ad and #sponsored (or #gifted if applicable) early in your caption — these are legal requirements.
Tag the official REELZ account on every paid post per platform.
Use only assets from the approved brand asset folder linked in the Toolkit above.
Include the verbatim FTC caption on all paid posts — do not paraphrase it.
Reference correct airtimes and streaming availability using team-provided copy.
Review all compliance requirements on this page before creating content.

Don't

Never omit #ad — even if the post feels organic. Omission is an FTC violation.
Never compare REELZ+ to other ways to watch REELZ (cable, satellite, Peacock, or any other platform or service).
Never mention competing shows like Cops, Live PD, Live Rescue, or similar programs in sponsored content.
Never use the word "action" when describing On Patrol: Live — not "watch all the action," "live police action," or "action-packed."
Never use REELZ or REELZ+ brand assets outside of what's in the approved asset folder, or alter them in any way.
Never share spoilers or unaired episode information without written approval from the team.

Required Hashtags & Tags — Every Paid Post

#ad #reelzplus #reelz #onpatrollive @reelzchannel (Instagram) @reelzchannel (TikTok)

Yellow-bordered tags are legal requirements under FTC disclosure guidelines. All others are strongly encouraged for program compliance.

Required FTC Caption — Copy & Paste Verbatim

This caption is required on all paid posts. Do not paraphrase, abbreviate, or reword it. Include it in your post caption, not buried in comments.

#ad #reelzplus — I received compensation from REELZ in exchange for this post. All opinions are my own.

Affiliate content must comply with FTC Endorsement Guidelines. Failure to disclose a paid relationship is a violation of federal law and program terms. If you have compliance questions, contact [email protected] before posting.

Common Questions

FAQ

Do I need to disclose that my post is sponsored?

Yes — always. FTC guidelines require clear and conspicuous disclosure on all paid posts. Include #ad in your caption — not in comments, not buried at the end of a long hashtag list. The verbatim FTC caption in the compliance section above must also be included.

Can I promote REELZ+ alongside other streaming platforms in the same post?

No. Competing streaming platforms or TV networks may not appear in paid REELZ affiliate content — including side-by-side comparisons or posts that feature multiple services in a sponsored context. Contact the team if you have a specific situation to discuss before posting.

Can I use my own reaction footage of REELZ shows?

Reaction and commentary content featuring your own face and commentary is encouraged. When using official REELZ footage, clips, or show graphics, you must use only the approved files from the asset portal. Do not record directly off a broadcast screen without team approval.

Can I share show spoilers or unreleased information?

No. Content containing spoilers for unaired episodes, unreleased show information, or anything not publicly available through official REELZ channels requires written approval from the team before posting.

What do I do if I receive a legal or compliance inquiry about my content?

Do not respond on your own. Contact the REELZ affiliate team immediately with the full details of the inquiry. The team will coordinate any necessary response.

How do I get compensation details for the program?

Compensation details are communicated directly to enrolled affiliates by the REELZ team. Rate and tier information is not published on this page — all such details will be provided to you by the team upon acceptance into the program.

Get Help

Support & Contact

Email the Team

Reach the REELZ affiliate team at [email protected] for program questions. For time-sensitive compliance questions, note "URGENT" in the subject line.

Compliance Questions

Always contact the team before posting if you have any doubt about whether content meets program or FTC requirements. Do not post first and ask later.

Asset Access

Need access to the brand asset portal? Contact the team with your affiliate email for access. Asset Portal →

Need a Hand?

The REELZ affiliate team is here for program questions, asset access, and compliance guidance.

Email the Team →

By applying, you agree to the program's terms and conditions. Review Program Terms → Spots are limited and acceptance is not guaranteed — apply early to secure your place.

Join the Program

Join the REELZ Creator Affiliate Program

Create content about true crime, law enforcement, or celebrity stories — and want to bring REELZ to your audience? Submit your application below and the team will be in touch.

Compensation details are communicated directly to enrolled affiliates. Rate and tier information is not published here.

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